Today we’re looking at the ‘How’ reel from the Client Magnet Marketing software. When you take 3D approach to marketing your business, it’s important to look at how you’re going to attract new clients as well as Who they are and What you’re going to offer them. Have you tried these tactics out?

Database Lists

Where Can I Find Database Lists?

• Type “database lists” into any search engine and it will bring up many list brokers who specialise in selling targeted database lists of potential customers (both consumers and business-2-business lists).
• Many will work with you to design your direct mail or email campaign, personalise letters, provide printing and mailing services, or broadcast your email campaign.

What Can I Get?

You can choose a list selected by a multitude of criteria such as:

• Students
• Home improvers
• Young married
• Affluent homeowners
• Architects
• Doctors
• Property investors;
• Solicitors
• Executives in a variety of industries
• – almost any criteria you can think of.

What Will It Cost Me?

• As an example, one website offers contact details of 3500 decision makers in the construction industry for £479 – under 14p per contact.
• Another offers consumer mailing contact details, in a selected target group, for £130 per 1000 (£230 per 1000 to include telephone numbers).

Lead Generation Boxes

What are Lead Generation Boxes?

• Quite simply, a way of gathering valuable information to generate business.
• Lead generation boxes are cardboard or plastic boxes, decorated with your promotional material, which you place in a prominent position, to catch the eye of potential customers.
• Offer an incentive, such as “Sign up for our mailing list to get a free money-off voucher”.
• Collect the names and contact details of interested potential customers and you have a ready-made mailing list.
• Add a pocket to display your brochures or business cards for customers to take, containing your contact details.
• Add a short survey on the entry form, to glean suggestions on improving your business.

Where Should I Put the Box?

• Place it in a prominent position in your own premises.
• Do a deal with a neighbouring business to place a box in their premises in exchange for a free product or service from yours.

For the full list of over 130 marketing ideas, the brainstorming software and interview CDs go here for Client Magnet Marketing.