Database Lists

Where Can I Find Database Lists?

• Type “database lists” into any search engine and it will bring up many list brokers who specialise in selling targeted database lists of potential customers (both consumers and business-2-business lists).
• Many will work with you to design your direct mail or email campaign, personalise letters, provide printing and mailing services, or broadcast your email campaign.

What Can I Get?

You can choose a list selected by a multitude of criteria such as:

• Students
• Home improvers
• Young married
• Affluent homeowners
• Architects
• Doctors
• Property investors;
• Solicitors
• Executives in a variety of industries
• – almost any criteria you can think of.

What Will It Cost Me?

• As an example, one website offers contact details of 3500 decision makers in the construction industry for £479 – under 14p per contact.
• Another offers consumer mailing contact details, in a selected target group, for £130 per 1000 (£230 per 1000 to include telephone numbers).

Lead Generation Boxes

What are Lead Generation Boxes?

• Quite simply, a way of gathering valuable information to generate business.
• Lead generation boxes are cardboard or plastic boxes, decorated with your promotional material, which you place in a prominent position, to catch the eye of potential customers.
• Offer an incentive, such as “Sign up for our mailing list to get a free money-off voucher”.
• Collect the names and contact details of interested potential customers and you have a ready-made mailing list.
• Add a pocket to display your brochures or business cards for customers to take, containing your contact details.
• Add a short survey on the entry form, to glean suggestions on improving your business.

Where Should I Put the Box?

• Place it in a prominent position in your own premises.
• Do a deal with a neighbouring business to place a box in their premises in exchange for a free product or service from yours.

For the full list of over 130 marketing ideas, the brainstorming software and interview CDs go here for Client Magnet Marketing.

Time and time again I see fantastic trainers who are great when they’re ‘on the floor’, but they simply can’t market themselves properly and end up falling out of the industry. These next 10 tactics should set you off on the right footing and they all use the formula from the brainstorming software…

Client Grabber 1 – They’ve Got Money!

Who: Business Executives

How: Business Cards

What: Consultation

With a high disposable income, business executives are the perfect target audience and you can easily find them at networking events. Set aside at least a day per month to attend a networking event and you are you will drive new business. They’re also the perfect candidate for referral systems.

Client Grabber 2 – They’re Pre Sold On Losing Weight

Who: Membership Clubs

How: Leaflets

What: Voucher Codes

Visit your local weight loss groups and talk to the group leaders, chances are they don’t have a personal trainer on board and you could easily provide a talk. In return you will be able to hand out your leaflets and on this you should give an exclusive voucher code to start training with you. Offer something of real value.

Client Grabber 3 – What’s Your Next Big Event?

Who: Event Participants

How: Lead Generation Boxes

What: Free Seminar / Workshop

Have you ever thought of attending your local wedding show or similar. What events are coming up around you that you could get a small stand. Create a ‘lead generation’ box where the potential clients put their details on a card and place it in the box. They’ll do this only if you offer them something of value. So maybe you could run a free seminar or special ‘Wedding Day Body’ workshop worth £50 for free (always put a value on it!).

Client Grabber 4 – Sprat to Catch a Mackerel

Who: Leads

How: Web Site

What: Ebook

You can easily write some top tips about the area of PT that you’re most passionate about. Then get some PDF creation software and you have yourself an ebook. Now use it to as way to capture email addresses, so the lead will only get the ebook if they submit their details. Now you can market to this potential lead over and over again. Try and grab an email and telephone number if you can.

Client Grabber 5 – Get Media Coverage

Who: Journalists

How: Press Release

What: Report / Article

Local newspapers, radio and even TV are crying out for feel good news stories, so if you have a client who has recently overcome a major hurdle, is helping a charity, or you’ve helped to shift a couple of stone, contact your local media and tell them about it. It won’t cost you a penny, you’ll get hundreds of pounds worth of coverage, and be the ‘expert’ in your local area. Bingo!

So, here’s 5 great ideas to get more clients, but did you realise that there are upto 79,995 more potential ideas if you visit www.clientmagnetmarketing.com/personaltrainermarketing and get Simon’s amazing PT Client Magnet software. Never again will you be without clients…

Retailers

This includes both physical stores and online retailers.

How Will I Find Them?

• Find physical shops and stores which sell products or services similar to yours by using Yellow Pages (or Yell.com, the online equivalent); trade directories; and specialist magazine advertisements.
• Find online retailers of products or services like yours by using Google or other Internet search engines.
• Search an online comparison site (like Kelkoo or Amazon), using a product similar to yours, to locate suitable online (and physical) retailers.

Will They Buy From Me?

• Retailers like to have a variety of products, to provide choice to their customers.
• If they already stock items like yours, point out the differences, benefits and USPs (Unique Selling Propositions) of yours.
• Check out suggestions on the next two wheels to help you market to retailers.

Most loyal clients

Clients or customers who are already loyal to you and buy regularly from you are the easiest to sell to again.  They are the ones who will help you to build your business if you offer them continued excellent service.

• If you treat your customers well, in ways which they will value, there is a better chance that they will come back to your business again and again.
• Consider ways to encourage them to buy more.
• Reward them for introducing new customers to your business.
• Incentivise them to act as ambassadors for your business (e.g. by providing positive recommendations and quotes that you can use on your website or marketing material).
• Enrol them in a real or online “Club”” with membership benefits.
• Send them a regular newsletter (by email or post) to keep them informed of events at your business, new products or services.

The next two wheels will help you come up with many ways to do this.

If you’d like the entire Client Magnet ebook and brainstorm software and two bonus expert interview CDs go to www.clientmagnetmarketing.com. It’s pretty kewl!

Download The PDF Here

If you want to get more traffic to your web site, you need to put in place these steps to get there. It’s important not concentrate on one area at a time and master it, or you could find you’ll get fustrated. Remember, you can easily outsource cost effectively on a site such as Elance. Here are the 16 Elements that you need to focus on. If you watch the video, you’ll learn how to I got to the top page of google in minutes using one neat trick.

1. Search Engine Optimisation (SEO) (Try Web Click Tale)
2. Blogs
3. Online Video
4. Gumtree (Craiglist)
5. Web Directories
6. Article Directories (Sumbit Your Article)
7. Adwords
8. Offline Promo
9. Press Releases
10. Social Media
11. Forums
12. Links
13. Content
14. Email Signature
15. Other PPC
16. Joint Ventures

So, I’ve put together just a few ideas that won’t take you long to implement and your customers and leads will think you’re super cool.

• Run a time based discount or promotion which will run through the World Cup. Whenever you run a promotion, it’s aways essential to have a ‘reason’ why you’re offering a discount or special deal and the World Cup couldn’t be a better reason.
• If you have been running promotion, switch the sales message to World Cup promotion during this period.
• Email your customers and leads and tell them that if England wins (or your country’s team), or gets through to a certain round then they should visit a special page for an even bigger discount. Create a special promotion page on your site with updates.
• Put the flag on the header of your web site and stand out from your competitors.
• Offer World Cup promotional codes for discounts on your products.
• Get into your local paper if you sell a product or service that can be linked with sport or fitness – the newspapers are crying out for unusual story ideas so how could you leverage this towards your business?

Remember though, your business doesn’t have to do anything with football to be able to ride off the back of the World Cup, it’s just the fact that you’re standing out more than your competitors. If my dentist, accountant or solicitor send me out an email telling me of a world cup promotion or the fact they’re supporting the team, that would stick in my head, wouldn’t it with you?

Don’t be normal, ever! Post your comments below with your ideas and if you have a friend in a non rival business, quickly send them this link.

Cheers

Simon

One small tweak to your web site could dramatically increase phone calls, generate more sales and set the ball rolling in a completely different direction for your business. This could be a headline, the addition of a video, increasing or changing the size of a font, any number of things.

Unfortunately many business owners I speak to don’t even know how many site visitors they’re getting but once you know these figures it’s time to start getting down to the nitty gritty and figuring out exactly why you aren’t getting more customers and clients. Chances are you’re sending out the wrong king of message to your target audience, maybe you’re focusing on the features of your business rather than the benefits. Again, there are so many variables, but if you want to stand out against the competition and market your self out of their reach you must know about all the options available to you – the good news is you don’t have to be a techie to get the data and start testing relatively cheaply. Let’s start out with a few of the things you might know about, and then the areas of that you probably don’t and really should be aware of. These are tools and tactics that I personally use to help me grow my business.

Google Analytics has been around for a while and is the free way of getting information on who visits your site, how long then spend on a page, what keywords they’re using to reach you and a plethora of other great data to get stuck into. If you’re not on at least a monthly basis looking, or having someone explain to you how your web site is performing then throw that on the top of your to do list – or imagine stacks of £50 notes piled high being thrown off a cliff. If someone regularly visits a page on your web site and they only spend four seconds there, you know you need to go and change something, right? Tweak, move, add, delete and replace.

You may be tracking your web stats yourself, maybe not, but have some kind of system in place so that you’re optimising.

Split Testing isn’t new in Internet marketing terms, but for a lot of business owners they’ve never heard of this technique. Split testing works by offering variations of certain pages your web site and offering different content every time someone lands on it. For example, say you’re selling a bike – someone might land on the sales page with a different shot of the bike, or a different price point. If you’re a selling a product online, it may be a different headline. You can test one page against another, or multiple pages against each other. Now google offers a free basic split testing programme called the Web Site Optimiser . Again, you could sort this out yourself, if not then get someone in your team to start split testing pages on your site or outsource cheaply at Elance. This site is great for outsourcing any kind of work, I use it every week.

Heat Maps and Mouse Tracking are probably one of the most exciting ways of learning about people who visit your web site. Imagine if you could watch a video of someone moving around your web site. You see where they go, how long it takes them, where they stop, which pages they click on and how they exit, just like you’re looking over someone’s shoulder. Well it has arrived and it’s changing businesses internet marketing strategies forever. The great thing is, other businesses simply aren’t using it yet – so you’ll be yet again, ahead of the pack. It puts a smile on your face because you can instantly see changes you need to make to your site to optimise it. You can see trends forming and if they’re negative, quickly change them to get amazing results. What’s more, there’s a company called Clicktale located at www.webclicktale.com that make it incredibly easy. You simply add some code to your web site and you’re ready to go – they have a free trial but it only shows a couple of pages but it’s well worth having a look to see how amazing it is. Yes, I am quite literally watching your mouse movements and clicks right now! Will he/she read to the bottom, where will you go next? I’ll know

So there you go, just a quick reminder that your web site probably holds the key to a lot more profits than you’re thinking about and whatever position you’re in, test, chop change, monitor and track your web site every week and everything will change, I promise.

Remember, put your marketing at the top of your priority list when you feel your best. That may be early morning, or mid morning – know when you’re most likely to be ‘on the ball’, ‘energised’, and do whatever it takes to get at least a few more leads or paying customers. For me it’s around 10am-1pm. Remember to outsource all of those jobs that you really know deep down someone else can do and concentrate on marketing your business, this is where you will outclass your competition.

As you can see, I’ve changed the blog look around and that’s for a couple of reasons. The Marketing Brainstorm site is currently being worked on behind closed doors. The free light version with 1,000 ideas is in place, as too is the 89,000 combination pro version which at the movement is going to be the centre of the paid membership area that will also host expert interviews, tutorials and articles allowing you to learn the secrets and tricks that will get your business making more money. I don’t want to launch this with just a few items of content, so bare with me, when it launches there will be plenty to digest, plus regular updates, keeping you ahead of your compeitors. Myself and the team are working night and day to make this exceptional.

Currently I’m uploading content to that system, but will of course continue to provide good quality free content on this blog. Got something cool planned  for later this week.

Brainstorm software, interviews, articles, videos!

For those of you who managed to try the brainstorm software about a month ago, a lot of you were really impressed by the ‘i’ buttons that provide a user friendly and beginners guide to marketing. As such, I decided to put all the content from those buttons into an ebook which will be available soon. You can’t copy the ‘i’ button data from the brainstorm software, but this ebook will be any novice marketer’s perfect reference guide for who to target, how to reach them and what to offer them. With 135 ways for your business to become a client magnet, it’s a bit of a no brainer.

Great news, I will be offering some special priced launch memberships to Marketing Brainstorm in a small time window which will be announced soon. The reason for this is because the site will be new, I want to get feedback from users and to help grow the forum which will be a vital part of Marketing Brainstorm’s success. The overall aim here is to make marketing fun!

I want to start to get everyone knowing each other, so why you don’t you make a comment below and tell us where you’re from, what business you’re in, what size you’re at (your business!), what you’d like Marketing Brainstorm to help you achieve in the next 12 months and if you were sat down to lunch with me, what would you ask me to help you build your business? Oh, have you implemented any of the tactics in the free 70 ideas ebook and if so which ones are working? Laters.

Oh, don’t forget to become a fan on facebook, you’ll find it on the right somewhere. You’ll get the updates quicker as well as exclusive blurts not on the blog.

Have a think about what you can do in your business to make it stand out – Shed has taken the launch of a massive product and will be riding off the back of its massive publicity. There’s so much potential in most business sectors to do the same. What kind of world cup promotions have you got planned? Have a think.

You can grab the inotepad here…

Hey everyone! I just logged into my aweber account and it’s finally happened, now the top rated auto responder package is linked in with facebook. For those of you who don’t know, Aweber lets you grab email addresses from your web site and then allows you to email your list and send out broadcast messages. If you’re not gabbing email addresses from your web site already then this is THE NO1 marketing tactic that is leaving vital profits on the table for you. Think of it like this. If someone comes to your web site, they will either contact you or purchase but 9/10 times this doesn’t happen. This could be because your web site isn’t good enough, because they get distracted, or maybe you haven’t put out the right marketing message. By giving something of value like a special report on your topic, in return for an email address, you can then market to them over and over again, once you’ve built up a good relationship with your leads. Just don’t give away tat, only stuff of huge value, like my 70 marketing tips ebook which uses the aweber simple opt-in web form generator (see on right). It’s so easy! I’ll be producing a video on how to setup an aweber account in the membership area of marketing brainstorm when it’s ready and will be letting you know exactly how to build up your email list and how to talk to your leads and customers so that they buy from you again and again!

Just to remind – when you ‘broadcast’ (ie send a message to your list, not auto responder sequence), your message will be posted to your wall – it doesn’t add people to your ‘like page’ automatically. One slight problem at the moment is that you can’t update your ‘like’ pages which means that you’ll need to setup a different account for your business, otherwise you’ll be broadcasting to your personal wall – something that I’m sure aweber will be on the case with.

Here’s three cool ways to make use of this connection between these two marketing giants

• Send out regular aweber broadcast tips – remember, facebook acts as a ‘trigger’ popping up in front of people, so it’s good to use motivational snippets.
• Create a broadcast / facebook survey which will aim to generate more facebook fans, tell people in the survey to invite their friends and offer them a free gift
• Brodcast call to action messages telling people to share your posts, which will increase your fan base size.

Then imagine what happens when you release a new product. Boom! You can ping out a message to your list. It’s the one single element to my marketing that I use again, and again and you should be too. I use aweber because they’re known for the best email delivery rates. Now with them linking in with facebook, it makes my life a lot easier as I won’t have to login to two programmes at once, and we all know that time is previous thing. This new feature of aweber means that you can now create broadcast messages which will automatically appear on your facebook pages, allowing you to really combine these two powerful marketing tactics together. Technology put my marketing smile on!

I’ve included this Marketing Ideas Reminer PDF Download, feel free to print it out and put in next to your computer monitor, it will remind you to get creative every day. Every time you see it, remind yourself that maketing your business is your no1 priority!

You’ll also notice that the Marketing Brainstorm logo has been added to the document. Why am I bringing your attention the fact that I want to keep Marketing Brainstorm in your eye sight? Because you can be doing the same with your customers, especially with your email list or when sending out marketing material. Rather than sending out sales copy all the time, send something that will hang around. For example, as someone in the health sector – the Top 100 Healthy Foods for their fridge door would be fantastic, pop your logo on. Get thinking, and get creative. Get more clients.

Head here to spin our brainstorm machine and get 89,000+ ways to grow your business.