Okay, kicking off with my Marketing Ideas lessons and today we are working from the ‘Who’ reel of the cool Client Magnet brainstorming software. Who are you looking to target? How about retailers and your most loyal clients can’t be forgotten!
Retailers
This includes both physical stores and online retailers.
How Will I Find Them?
- Find physical shops and stores which sell products or services similar to yours by using Yellow Pages (or Yell.com, the online equivalent); trade directories; and specialist magazine advertisements.
- Find online retailers of products or services like yours by using Google or other Internet search engines.
- Search an online comparison site (like Kelkoo or Amazon), using a product similar to yours, to locate suitable online (and physical) retailers.
Will They Buy From Me?
- Retailers like to have a variety of products, to provide choice to their customers.
- If they already stock items like yours, point out the differences, benefits and USPs (Unique Selling Propositions) of yours.
- Check out suggestions on the next two wheels to help you market to retailers.
Most loyal clients
Clients or customers who are already loyal to you and buy regularly from you are the easiest to sell to again. They are the ones who will help you to build your business if you offer them continued excellent service.
- If you treat your customers well, in ways which they will value, there is a better chance that they will come back to your business again and again.
- Consider ways to encourage them to buy more.
- Reward them for introducing new customers to your business.
- Incentivise them to act as ambassadors for your business (e.g. by providing positive recommendations and quotes that you can use on your website or marketing material).
- Enrol them in a real or online “Club”” with membership benefits.
- Send them a regular newsletter (by email or post) to keep them informed of events at your business, new products or services.
The next two wheels will help you come up with many ways to do this.
If you’d like the entire Client Magnet ebook and brainstorm software and two bonus expert interview CDs go to www.clientmagnetmarketing.com. It’s pretty kewl!
Filed under Free Marketing Tips, Marketing Ideas For Small Businesses by on Oct 27th, 2010. Comment. 
When you’re starting any new campaign it’s important to ask yourself three questions. Who are you targeting, how will you reach them and what will you offer them. Then you can develop a great client grabbing strategy from there.
Time and time again I see fantastic trainers who are great when they’re ‘on the floor’, but they simply can’t market themselves properly and end up falling out of the industry. These next 10 tactics should set you off on the right footing and they all use the formula from the brainstorming software…
Client Grabber 1 – They’ve Got Money!
Who: Business Executives
How: Business Cards
What: Consultation
With a high disposable income, business executives are the perfect target audience and you can easily find them at networking events. Set aside at least a day per month to attend a networking event and you are you will drive new business. They’re also the perfect candidate for referral systems.
Client Grabber 2 – They’re Pre Sold On Losing Weight
Who: Membership Clubs
How: Leaflets
What: Voucher Codes
Visit your local weight loss groups and talk to the group leaders, chances are they don’t have a personal trainer on board and you could easily provide a talk. In return you will be able to hand out your leaflets and on this you should give an exclusive voucher code to start training with you. Offer something of real value.
Client Grabber 3 – What’s Your Next Big Event?
Who: Event Participants
How: Lead Generation Boxes
What: Free Seminar / Workshop
Have you ever thought of attending your local wedding show or similar. What events are coming up around you that you could get a small stand. Create a ‘lead generation’ box where the potential clients put their details on a card and place it in the box. They’ll do this only if you offer them something of value. So maybe you could run a free seminar or special ‘Wedding Day Body’ workshop worth £50 for free (always put a value on it!).
Client Grabber 4 – Sprat to Catch a Mackerel
Who: Leads
How: Web Site
What: Ebook
You can easily write some top tips about the area of PT that you’re most passionate about. Then get some PDF creation software and you have yourself an ebook. Now use it to as way to capture email addresses, so the lead will only get the ebook if they submit their details. Now you can market to this potential lead over and over again. Try and grab an email and telephone number if you can.
Client Grabber 5 – Get Media Coverage
Who: Journalists
How: Press Release
What: Report / Article
Local newspapers, radio and even TV are crying out for feel good news stories, so if you have a client who has recently overcome a major hurdle, is helping a charity, or you’ve helped to shift a couple of stone, contact your local media and tell them about it. It won’t cost you a penny, you’ll get hundreds of pounds worth of coverage, and be the ‘expert’ in your local area. Bingo!
So, here’s 5 great ideas to get more clients, but did you realise that there are upto 79,995 more potential ideas if you visit www.clientmagnetmarketing.com/personaltrainermarketing and get Simon’s amazing PT Client Magnet software. Never again will you be without clients…
Filed under Personal Trainer Marketing by on Oct 29th, 2010. Comment.
Today we’re looking at the ‘How’ reel from the Client Magnet Marketing software. When you take 3D approach to marketing your business, it’s important to look at how you’re going to attract new clients as well as Who they are and What you’re going to offer them. Have you tried these tactics out?
Database Lists
Where Can I Find Database Lists?
- Type “database lists” into any search engine and it will bring up many list brokers who specialise in selling targeted database lists of potential customers (both consumers and business-2-business lists).
- Many will work with you to design your direct mail or email campaign, personalise letters, provide printing and mailing services, or broadcast your email campaign.
What Can I Get?
You can choose a list selected by a multitude of criteria such as:
- Students
- Home improvers
- Young married
- Affluent homeowners
- Architects
- Doctors
- Property investors;
- Solicitors
- Executives in a variety of industries
- – almost any criteria you can think of.
What Will It Cost Me?
- As an example, one website offers contact details of 3500 decision makers in the construction industry for £479 – under 14p per contact.
- Another offers consumer mailing contact details, in a selected target group, for £130 per 1000 (£230 per 1000 to include telephone numbers).
Lead Generation Boxes
What are Lead Generation Boxes?
- Quite simply, a way of gathering valuable information to generate business.
- Lead generation boxes are cardboard or plastic boxes, decorated with your promotional material, which you place in a prominent position, to catch the eye of potential customers.
- Offer an incentive, such as “Sign up for our mailing list to get a free money-off voucher”.
- Collect the names and contact details of interested potential customers and you have a ready-made mailing list.
- Add a pocket to display your brochures or business cards for customers to take, containing your contact details.
- Add a short survey on the entry form, to glean suggestions on improving your business.
Where Should I Put the Box?
- Place it in a prominent position in your own premises.
- Do a deal with a neighbouring business to place a box in their premises in exchange for a free product or service from yours.
For the full list of over 130 marketing ideas, the brainstorming software and interview CDs go here for Client Magnet Marketing.
Filed under Free Marketing Tips by on Oct 30th, 2010. 1 Comment.
